SunSeams is a personal passion project, manifesting as an opportunity to design, create, crochet, and sell plushies through Etsy. Started during the 2020 lockdown, SunSeams blends creativity and individuality into every design and plushie. As the brand has grown with me, this rebrand reflects its evolution—embracing new opportunities while staying true to its playful and nostalgic roots.

Below, you can see the project brief and the evolution of the new visual identity.